24 Jun Stop the Violence: Drive Safe Ads
Stop the Violence: Drive Safe Ads
Stop the Violence: Drive safe ads for Ecovia that doesn’t focus on selling you anything, instead it’s designed to raise awareness… just stop the violence.
Stop the Violence ad from December 2012 displays an image of a woman with a red car painted on her cheek; the background is depicted with a black, gray mid-tone. To the right of the woman appears to be a male’s forearm with a blue car painted on the male’s fist. The image portrays the male striking the woman’s chin in an uppercut motion. As the male fist is striking the woman, the image of the red car on the woman’s face and the image of the blue car on the male’s fist depicts a head-on collision of the two painted vehicles. Below this scene are the words, “Stop the Violence, Drive Safe”, and an Ecovia logo in the lower right hand corner of the ad. The woman appears to be wearing a green hoodie and a hoop earring is seen in her ear. The woman’s hair is blown back from what appears to be the force of the punch from the males’ fist.
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